Privacy Policy

Breathe Clear ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website and when using our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at lacrusine.com and interact with our allergen-aware home cleaning guidance services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using Breathe Clear, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

1. Information We Collect

We collect information in several ways to better serve families identifying and eliminating household allergen sources affecting their children's respiratory health.

Information You Provide Directly

• Contact Forms: When you submit inquiries, diagnostic questionnaires, or requests for guidance, we collect your name, email address, phone number, and the content of your message.
• Diagnostic Quiz Responses: Our symptom-tracking questionnaire (designed to identify household health patterns such as morning coughing, eczema flare-ups, or pet-related sneezing) collects your responses to help us provide targeted cleaning solutions. This may include information about your children's age, observed symptoms, and home environment details.
• Newsletter Subscriptions: If you opt in to receive updates about allergen management strategies and cleaning solutions, we collect your email address.
• Feedback and Communications: Any comments, suggestions, or correspondence you send us are retained to improve our services.

Information Collected Automatically

• Usage Data: We may use analytics tools to collect information about how you interact with our site, including pages visited, time spent on each page, referral sources, and device type. This helps us understand which content about symptom triggers and cleaning solutions is most valuable to parents.
• Device Information: We automatically collect technical details such as your IP address, browser type, operating system, and device identifiers.
• Cookies and Similar Technologies: We may use cookies, web beacons, and similar tracking technologies to enhance your experience, remember your preferences, and analyze site performance. You can control cookie settings through your browser.

2. Purposes of Data Collection and Use

We use the information we collect for the following purposes:

• To provide, maintain, and improve our allergen-aware home cleaning guidance services and diagnostic tools.
• To respond to your inquiries, answer questions, and provide personalized recommendations based on your household's health patterns and cleaning challenges.
• To send you requested information, updates, and educational content about allergen reduction strategies and respiratory health management in children.
• To understand user behavior and preferences, allowing us to refine our content architecture and diagnostic pathways to better serve families with newly diagnosed allergies.
• To monitor and analyze trends, usage, and activities on our site for security and operational purposes.
• To comply with legal obligations and protect the rights, privacy, safety, and property of Breathe Clear, our users, and the public.
• To send promotional materials and newsletters (only with your consent where required by law).

3. Cookies and Tracking Technologies

Breathe Clear uses cookies and similar technologies to enhance your browsing experience. Cookies are small files stored on your device that help us recognize you, remember your preferences, and understand how you use our site.

• Essential Cookies: These are necessary for the basic functionality of our website and cannot be disabled.
• Analytics Cookies: We may use analytics tools to track how visitors interact with our content, helping us identify which symptom pathways and cleaning solutions are most helpful to parents.
• Preference Cookies: These remember your choices, such as language or theme preferences, to personalize your experience.

Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can control cookie settings through your browser preferences. However, disabling cookies may affect the functionality of certain features on our site.

4. Sharing and Disclosure of Information

Breathe Clear does not sell, trade, or rent your personal information to third parties. However, we may share your information in the following limited circumstances:

• Service Providers: We may engage third-party service providers (such as email delivery platforms, hosting providers, and analytics services) who process data on our behalf under strict confidentiality agreements and data processing contracts.
• Legal Compliance: We may disclose information when required by law, court order, or governmental request, or when we believe in good faith that disclosure is necessary to protect our legal rights, your safety, or the safety of others.
• Business Transfers: If Breathe Clear is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

5. Data Retention

We retain your personal information for as long as necessary to provide our services, fulfill the purposes outlined in this Privacy Policy, and comply with legal obligations. Specifically:

• Contact form submissions and inquiry data are retained for up to 3 years to maintain a record of your interactions and provide ongoing support.
• Diagnostic quiz responses are retained to help us refine our guidance pathways and track the effectiveness of our recommendations, unless you request deletion.
• Newsletter subscriber information is retained until you unsubscribe.
• Analytics data is typically retained for up to 12 months.

You may request deletion of your personal information at any time by contacting us using the details provided below. We will honor such requests subject to legal and operational constraints.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. As Breathe Clear operates in Spain and serves families across the European Union, we comply with the General Data Protection Regulation (GDPR) and Spanish data protection laws.

Under GDPR and applicable Spanish law, you have the right to:

• Access: Request a copy of the personal information we hold about you.
• Rectification: Request correction of inaccurate or incomplete information.
• Erasure: Request deletion of your personal information, subject to certain legal exceptions.
• Restrict Processing: Request that we limit how we use your information.
• Data Portability: Request a copy of your information in a structured, commonly used, machine-readable format.
• Object: Object to certain types of processing, including marketing communications.
• Withdraw Consent: Withdraw consent for processing at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

7. Data Security

Breathe Clear implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure server protocols, and restricted access to sensitive data.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You use our site at your own risk.

8. Children's Privacy

Breathe Clear is designed to serve parents and guardians seeking to improve their children's respiratory health and manage household allergens. We do not knowingly collect personal information directly from children under the age of 13. If we become aware that we have collected information from a child under 13 without parental consent, we will take steps to delete such information promptly.

Parents and guardians who believe their child's information has been collected should contact us immediately at the email address provided below.

9. Third-Party Links

Our website may contain links to third-party websites and resources that are not operated by Breathe Clear. This Privacy Policy applies only to information collected through our site. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any external sites before providing your information.

10. International Data Transfers

Breathe Clear is based in Barcelona, Spain. If you access our site from outside the European Union, your information may be transferred to, stored in, and processed in Spain and other countries where we or our service providers operate. By using our site, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection rules.

11. Changes to This Privacy Policy

Breathe Clear may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our site and updating the "Last Updated" date below. Your continued use of our site following the posting of changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

You also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction if you believe your rights have been violated.